Green Adventure at New Deal Europe 2025

The New Deal Europe Marketplace & Forum 2025 took place on March 25th at the Congress Centre in London, where over 80 tourism providers held more than 1,500 pre-scheduled B2B meetings aimed at boosting tourism in 12 Southeast European countries. Slovenia was represented by the Slovenian Tourist Board (STO) with #IfeelSlovenia and 16 tourism companies, including Green Adventure Travel Agency.

As creators of unique, sustainable experiences, we proudly represented our home region Dolenjska, presenting travel products rooted in nature, authenticity, and local impact.

Our Role at the Event

We held several productive meetings with international tour operators, where we introduced our original experiences, such as:

• Green River – paddling through wild waters
• Fly Fishing Paradise – premium angling adventures
• Into the Wild – nature-based survival trips
• Vineyard eBiking and Wine Wanderings – scenic tours with a local flavor

We were pleased by the strong interest in our sustainable approach, which was recognized by foreign partners as a key value for the future of travel.

Together for Better Tourism

We’re proud to have contributed to Slovenia’s growing international profile as a sustainable, innovative, and authentic travel destination. A huge thank you to the Slovenian Tourist Board, the New Deal Europe team, and all our partners and new connections for an inspiring event!