By joining the Green Scheme of Slovenian tourism and receiving the Slovenia Green certificate, the Novo mesto Green Adventure Tourist agency joins the very top of Slovenian tourist agencies that strive for green measures and development in the field of tourism. At the Green Adventure agency, we will continue to promote the development of sustainable tourism by offering active green experiences and thereby, together with guides, business partners and guests, have a positive impact on the natural environment, the local community and the economy.

Zelena shema slovenskega turizma

At Green Adventure, we have been designing and marketing our own high-quality active guided experiences in connection with natural beauty, the local environment, cuisine and hospitality since our foundation. Experiences we offer – Green River Kayaking, Fly-fishing Paradise, Vineyard eBiking, and many others – are intended for all nature lovers, guests do not need prior knowledge or equipment, as experienced guides take care of every detail. We carry out activities in small groups and thus offer boutique tourism with a high degree of personal approach to each guest.

Zelena shema slovenskega turizma

What is The Green Scheme of Slovenian Tourism?

The Green Scheme of Slovenian Tourism (GSST) is a tool developed at the national level and a certification programme that carries out the following tasks under the SLOVENIA GREEN umbrella brand:

  • brings together all efforts directed towards the sustainable development of tourism in Slovenia,
  • offers tools to destinations and service providers that enable them to evaluate and improve their sustainability endeavours
  • and promotes these green endeavours through the Slovenia Green brand.


The Green Adventure agency is the owner of many awards in Slovenia – the Snovalec 2020 (for the best tourist idea), Sejalec 2021 (for the best tourist product), and international awards as well – Big See Tourism Design Award Winner 2022 and Travelife Partner (for which it is mandatory to have more than 100 sustainability criteria). Our multiple award-winning product Fish & Fly Trio is included in the prestigious quality collection under the Slovenia Unique Experiences brand. To all the awarded titles, the Green Adventure agency adds the Slovenia Green certificate, which represents the highlight of ours efforts for responsible behavior and the development of sustainable tourism.

The Travelife Partner level award was received by Tourist agency Green Adventure. The award recognizes the long-term efforts of Green Adventure regarding sustainability and Corporate Social Responsibility.

Green Adventure complies with more than 100 criteria, related to an operator’s office management, product range, international business partners and customer information. The Travelife Partner level standard is covering the ISO 26000 Corporate Social Responsibility themes, including environment, biodiversity, human rights, and labour relation.

Green Adventure participates in the EU-funded SUSTOUR project that runs from 2020 – 2023 and aims to promote sustainability among the European tour operator sector through a business led approach. The project supports over 600 small and medium-sized enterprises from 35 European countries in improving their sustainability performance through training, coaching and peer-to-peer learning opportunities.

Mr. Naut Kusters, manager of Travelife for Tour Operators, “I am delighted to see that sustainability in the tour operator sector is obtaining momentum. The Partner award of Green Adventure will inspire other companies in Europe to follow the same path’.

About Travelife (

Travelife is a certification system, dedicated to achieving sustainable practices within the tourism industry.  It provides companies with realistic sustainability goals, tools and solutions to implement positive change within their businesses and supply chains. Travelife is managed by ABTA – The Travel Association in the UK – and by ECEAT Projects – a not-for-profit organisation based in The Netherlands. Travelife has two key focuses:

 Travelife for Tour operators and Travel agents:  the scheme provides online training and practical tools for sustainability management and certification. The training and online tools are suitable for tour operators and travel agencies of any size and cover all management aspects of the travel company business including office operations, the supply chain, destinations and consumers. Upon submitting a report in compliance with the Travelife standard (based on an independent onsite audit), the company can obtain the “Travelife Certified” status.

The Travelife standard for Tour operators and Travel agencies is based upon the full Corporate Social Responsibility themes, including labour conditions, human rights, environment, biodiversity and fair business practices. The management requirements are compatible with EMAS and ISO 14001. The system is supported by more than 35 national travel associations to further its implementation among members.

Slovenia is famous for its rich flora and fauna ecosystem, unspoilt waters and vast forests, which provide shelter to many animal species. Green or eco tourism is the only type of tourism that can ensure that we will be able to enjoy the beautiful natural resources in the future. Sustainable development is therefore also of exceptional, crucial importance in tourism.

From the very beginning, the goal of Green Adventure is to operate in the long run, that the activities we offer guests are designed carefully and holistically, individual segments in the field of sustainable development are extremely important, which may not be directly related to basic activity – organization and implementation of tourist programs. At the same time, we are aware that they carry enormous weight in terms of the trust of our guests, our reputation and, above all, the actual fulfilment of our own commitments and the planned long-term operation.

Sustainable development - Green Adventure

Sustainable development should not be just a letter on paper

The phrase sustainable development, which has been appearing at practically every step lately, can also be a great marketing move. Both providers and users of products and services must therefore make sure that it is not just a letter on paper and attractive self-propaganda, but that it is in fact a constant part of our awareness and action. Let’s act and choose with all responsibility to our environment!

Of course, we cannot deny or prevent technological progress, but a balance between the conservation of animal and plant species and their natural environment and the responsible use of natural resources is of the utmost importance.

Probably, tourism is the industry in which various aspects of sustainable operation are best known, most obvious and noticeable, as it is mostly assessed by external observers – tourists from elsewhere. It is very different from an individual tourism provider in which areas and to what extent it will implement sustainability.

Sustainable development - Green Adventure

At Green Adventure, we take sustainability seriously

Unspoiled clear Slovenian rivers full of trout, huchen, grayling and endless forests, which are home to wild animals and many species of birds, are the basis of Green Adventure. Sustainable development has been an important part of adventures we offer from the very beginning. We run our programs in small groups, we follow the rules of our own code of ethics, we do not offer our guests products in disposable plastic packaging, we offer locally organically grown food, to name just a few activities. All this definitely places us among those tourism providers who have a clear vision of sustainable operation, which we are very proud of.

In 2022, the Green Adventure travel agency also started obtaining the Travelife international certificate of sustainable operation.

We are also part of the campaign under the auspices of the Slovenian Tourist Board « Commitment to eliminate disposable plastics from Slovenian tourism. » With such activities we want to educate ourselves personally, know how to find solutions and above all find ways to put the acquired knowledge into practice, to influence partners, suppliers, guides, and even our guests.

If so far the basic opinion of the majority when mentioning sustainability was only waste separation, water and electricity saving, the use of more environmentally friendly transport,… we realized that the concept of sustainability is much broader and extremely important for our common future.

Sustainable development - Green Adventure

Sustainable development and Green Adventure experiences

We could otherwise say that fishing activities and tourism in Slovenia is already at a high point in terms of sustainable development. Beside the general fishing rules of each fishing club providers and fishing guides, as well as our guests, strive to leave nature in the state we entered it – we fish with barbless hooks and in a « catch and release » way, as their members we work closely with fishing clubs to preserve fish species, passing on our knowledge to younger generations, .. Also on our kayak safari trips, we are careful not to disturb animals, do not pollute water and shores. With the slogan « we don’t speak, we rather listen to the sound of nature », we regularly address guests to certain rules of conduct before the start of rowing experiences on the « Dolenjska Amazon », the Temenica river.

We must be aware that if we over-deplete natural resources, fight uncontrollably only for ever higher profits, pollute the environment, there will be no tourism, as there will be no more beauties to offer. Of course, tourism is an industry that can have a significant impact on the economy of a particular destination or area, but only if we are aware of responsible action in a way that permanently contributes to the well-being of the local population.

Sustainability is never a complete process, it requires constant awareness that by our own example, activities, passing on the mindset to younger generations, we can help preserve the environment in the future. It is never too late to start educating, behaving and acting sustainably. It will be best to start today, this moment.


Sustainable development - Green Adventure