Slovenia is famous for its rich flora and fauna ecosystem, unspoilt waters and vast forests, which provide shelter to many animal species. Green or eco tourism is the only type of tourism that can ensure that we will be able to enjoy the beautiful natural resources in the future. Sustainable development is therefore also of exceptional, crucial importance in tourism.

From the very beginning, the goal of Green Adventure is to operate in the long run, that the activities we offer guests are designed carefully and holistically, individual segments in the field of sustainable development are extremely important, which may not be directly related to basic activity – organization and implementation of tourist programs. At the same time, we are aware that they carry enormous weight in terms of the trust of our guests, our reputation and, above all, the actual fulfilment of our own commitments and the planned long-term operation.

Sustainable development - Green Adventure

Sustainable development should not be just a letter on paper

The phrase sustainable development, which has been appearing at practically every step lately, can also be a great marketing move. Both providers and users of products and services must therefore make sure that it is not just a letter on paper and attractive self-propaganda, but that it is in fact a constant part of our awareness and action. Let’s act and choose with all responsibility to our environment!

Of course, we cannot deny or prevent technological progress, but a balance between the conservation of animal and plant species and their natural environment and the responsible use of natural resources is of the utmost importance.

Probably, tourism is the industry in which various aspects of sustainable operation are best known, most obvious and noticeable, as it is mostly assessed by external observers – tourists from elsewhere. It is very different from an individual tourism provider in which areas and to what extent it will implement sustainability.

Sustainable development - Green Adventure

At Green Adventure, we take sustainability seriously

Unspoiled clear Slovenian rivers full of trout, huchen, grayling and endless forests, which are home to wild animals and many species of birds, are the basis of Green Adventure. Sustainable development has been an important part of adventures we offer from the very beginning. We run our programs in small groups, we follow the rules of our own code of ethics, we do not offer our guests products in disposable plastic packaging, we offer locally organically grown food, to name just a few activities. All this definitely places us among those tourism providers who have a clear vision of sustainable operation, which we are very proud of.

In 2022, the Green Adventure travel agency also started obtaining the Travelife international certificate of sustainable operation.

We are also part of the campaign under the auspices of the Slovenian Tourist Board “Commitment to eliminate disposable plastics from Slovenian tourism.” With such activities we want to educate ourselves personally, know how to find solutions and above all find ways to put the acquired knowledge into practice, to influence partners, suppliers, guides, and even our guests.

If so far the basic opinion of the majority when mentioning sustainability was only waste separation, water and electricity saving, the use of more environmentally friendly transport,… we realized that the concept of sustainability is much broader and extremely important for our common future.

Sustainable development - Green Adventure

Sustainable development and Green Adventure experiences

We could otherwise say that fishing activities and tourism in Slovenia is already at a high point in terms of sustainable development. Beside the general fishing rules of each fishing club providers and fishing guides, as well as our guests, strive to leave nature in the state we entered it – we fish with barbless hooks and in a “catch and release” way, as their members we work closely with fishing clubs to preserve fish species, passing on our knowledge to younger generations, .. Also on our kayak safari trips, we are careful not to disturb animals, do not pollute water and shores. With the slogan “we don’t speak, we rather listen to the sound of nature”, we regularly address guests to certain rules of conduct before the start of rowing experiences on the “Dolenjska Amazon”, the Temenica river.

We must be aware that if we over-deplete natural resources, fight uncontrollably only for ever higher profits, pollute the environment, there will be no tourism, as there will be no more beauties to offer. Of course, tourism is an industry that can have a significant impact on the economy of a particular destination or area, but only if we are aware of responsible action in a way that permanently contributes to the well-being of the local population.

Sustainability is never a complete process, it requires constant awareness that by our own example, activities, passing on the mindset to younger generations, we can help preserve the environment in the future. It is never too late to start educating, behaving and acting sustainably. It will be best to start today, this moment.


Sustainable development - Green Adventure

On Thursday, July 8, 2021, after the December announcement at the Days of Slovenian Tourism, by Slovenian Tourist Board awards were finally handed over to the recipients of the title Sejalec and Snovalec 2020, most innovative tourism ideas. Among the proud winners is also the Green Adventure with its product Fish & Fly TRIO.

FISH & FLY TRIO is a unique and comprehensive »green« tourism product,  within its own brand Green Adventure. The product is aimed at a growing crowd of fly-fishing enthusiasts, who like to spend their leisure time in an unspoiled nature with experienced guides and superb local cuisine.

It offers a fly fishing  experience at 3 different fishing destinations and sets a “triple challenge”: to catch 3 indigenous fish species within 3 days; the Kolpa River (grayling), the Krka River (brown trout) and the Soča River (marble trout). Guests will have experienced guides at their disposal all the time and will be provided with accommodation and superb local culinary experiences from 3 different hospitality providers. Transportation will also include a flight with a sports airplane on the route Novo mesto – Bovec, which adds a “premium” note to the product. A guest who successfully overcomes the “Triple Challenge” will receive special prize and will be listed on the »wall of fame«.

Photo: Slovenian Tourist Board

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Snovalec 2020


Snovalec 2020




In the Days of Slovenian Tourism 2021, awards have been given to those who are particularly deserving of the growth of the reputation and visibility of Slovenia as an excellent tourist destination, and their contribution to the development and promotion of tourism.

Our agency Green Adventure was also present at the spectacular event, which unfolded in the beautiful surroundings of the Postojna Cave Park. Among the proud recipients of the highest awards in tourism, the tourist product of the year, Fish & Fly TRIO, was selected as “Sejalec 2021” by the Slovenian Tourist Board.

FISH & FLY TRIO has also been one of the products that support the story of green boutique Slovenia and the #IfeelSlovenia brand  and is included in the selected collection, which is marketed under the brand of quality Slovenia Unique Experience (SUE)

Comment by the expert committee on the selection of SEJALEC 2021:

“The Fish & Fly Trio product follows the principles of the boutique and highly profitable segment of fishing tourism. It is a unique experience of fly fishing, which takes place on three Slovenian rivers (Kolpa, Krka and Soča) according to the ‘catch and release’ principle and the catch of three different fish species (grayling, brown and marble trout). It connects fishing guides, accommodation and gastronomy providers of three destinations, while dispersing tourist flows from more besieged alpine to less exploited karst rivers. The product with great market potential stands out since it offers the experience of three different fishing destinations. In addition, the guest is transported by helicopter between individual locations and sleeps and tastes the local delicacies of three different destinations.”



sejalec 2021



Wonderful day on the Krka river !! Marina, Stephan and Paulo also successfully overcame the second challenge, they managed to outwit the brown trout. Once again, Marina was the most successful with 52 cm beautiful brownie. During the activities on the Dolenjska green beauty, we also experienced a pleasant surprise – we were visited by the film crew of RTV Slovenia, led by Marjana Grčman – the host of the tourist show “Na lepše”.

Tomorrow is definitely the peak of the FISH & FLY TRIO experience – a morning helicopter flight to the Hotel Zlata ribica near Idrijca and the last step towards fulfilling the final goal – fishing marble trout.

Fish & FLy TRIO - Green Adventure Fish & FLy TRIO - Green Adventure

We saved the best for last. In one word, we can describe the whole day as unforgettable. A wonderful morning in Dolenjska, an exciting helicopter flight over Slovenia, beautiful views on a sunny day, landing on the river Idrijca, a warm welcome at the Hotel Zlata ribica and …. again successful fishing and achieved the triple challenge Fish & Fly trio.

The marble trout also landed in the hands of Marina, Stephan and Paul for a short time, at least so much so that they proudly took a photo and then released them.

The first Fish & Fly Trio Challenge is over, guests were thrilled with the three-day experience, the hospitality, clean rivers and healthy fish. We have proven that the triple challenge is feasible, but not easy at all.

We are infinitely grateful to our guests Marina Gibson and the Fly Fishing Nation team for a wonderful experience.

Also partners in the Fish & Fly Trio project:


Fish & FLy TRIO - Green Adventure Fish & FLy TRIO - Green Adventure Fish & FLy TRIO - Green Adventure Fish & FLy TRIO - Green AdventureFish & FLy TRIO - Green Adventure

The first working day of the promotional tour of the Fish & Fly TRIO tourist experience is behind us. We took Marina and the Fly fishing nation team to the upper part of the Kolpa river in Osilnica. Main task was catching a grayling. The valley of the Kolpa river and the stunning nature did not leave them indifferent, especially at the end of the day, when we were happy to find that they all managed to overcome the first challenge.


So what is Green Adventure Fish & Fly Trio, that @marinagibson is here for, actually about? It is a  first-class fly fishing experience at 3 different fishing destinations with a “triple challenge”: to catch 3 indigenous fish species within 3 days; the grayling in Kolpa River, the brown trout in Krka River, and the marble trout in Soca River. In the winter, the fishermen will try to outwit the danube salmon (hucho hucho) – the king of Slovenian waters. As suggested by the name of the product, the guests also experience  a helicopter or airplane flight from one fishing destination to the other, provided by @Flycom Aviation. And of course, everything is combined with great accommodation, superb local culinary experiences and great fishing guides.

Tomorrow we have a new task ahead of us – to catch brown trout at the source of the river Krka. Marina won today, who will be tomorrow?





Fish & FLy TRIO - Green Adventure Fish & FLy TRIO - Green Adventure Fish & FLy TRIO - Green Adventure

After arriving and spending the night at the Hotel Center Novo mesto, Marina Gibson and members of the Fly fishing nation team spent the day getting to know the new country and planning activities during the time they will spend in Slovenia. After a rich hotel breakfast, they took a short walk through the center of Novo mesto, and then went on a trip to the source of the river Krka. Accompanied by Saša, our fishing guide, they took a good look at the most interesting places for fishing in the upper part of the Krka river. This was followed by a move to the Vovko Inn in Ratež, which will be the home of our guests for the next three days.   Tomorrow, Marina and the Fly fishing nation team will have their first “working” day and the first challenge in the Fish & Fly TRIO product – catching grayling in the Kolpa River. Photo: Fly Fishing Nation MARINA GIBSON & FFN MARINA GIBSON & FFN MARINA GIBSON & FFN MARINA GIBSON & FFN MARINA GIBSON & FFN MARINA GIBSON & FFN MARINA GIBSON & FFNMARINA GIBSON & FFN



Marina Gibson is a truly passionate angler, a certified ‘Fly Fishers International’ (CI) Instructor and 1st4sport Level 2 coach, who followed the footsteps of her mother Joanna Gibson, also a devoted fly fisher, and dedicated a significant part of her life to the pursuit of every type of fish at every available opportunity wherever in the world that may be. Marina is also a freelance writer and social media influencer, a true fly fishing ambassador. Last year she launched The Northern Fishing School at Swinton Estate in North Yorkshire where she and her team teach all ages and abilities the art and technique of fly fishing and connect as many people as possible to the great outdoors.

Impressed by Slovenia and its pristine nature and rivers Marina Gibson will visit this country once again on September 7, accompanied by the Fly Fishing Nation, the leading content creation and expedition scouting group in the world of fly fishing. As  a part of the tourist product Green Adventure Fish & Fly Trio, she will visit some of the best Slovenian fishing destinations. Green Adventure Fish & Fly Trio is a premuim tourist product, awarded by Slovenian Tourist Organization. It offers a top fly-fishing experience at 3 different fishing destinations, including the “hidden gems” of Slovenia. It sets a “triple challenge”: to catch 3 indigenous fish species within 3 days; the grayling in Kolpa River, the brown trout in Krka River and the marble trout in Soča River. The product is unique of its kind in Slovenia and is carried out throughout the entire year – even in the winter, when the fishermen will try to outwit the danube salmon (hucho hucho) – the king of Slovenian waters. It also includes the superb local culinary experiences from 3 different hospitality providers. For the adventure to be truly first-class, and as suggested by the name of the product, the guests will also experience  a helicopter flight from one fishing destination to the other, provided by Flycom Aviation.

You can follow the course of the visit daily on the website, Facebook and Instagram profile Green_Adventure_Slovenia.


Marina Gibson

Green Adventure FISH & FLY TRIO is our premium 3 DAY FLY-FISHING experience on the pristine Slovene rivers in the heart of Europe, 2,350 € worth and, yes, we are giving it to one of you for free!! We are looking for a person that will help us promote our premium product.

FISH & FLY TRIO uniquely combines 3 days of fly-fishing for 3 indigenous fish species in 3 pristine Slovene rivers with 3 overnight stays, 3 different local culinary experiences combined with the plane flight over one of the greenest European countries – Slovenia. It is an unique and comprehensive »green« tourism product, awarded by Slovenian Tourist Board (Snovalec 2020 – The Call for the Most Innovative Tourism Ideas). It is designed for fly-fishing enthusiasts, who like to spend their leisure time in unspoiled nature with experienced guides and superb local cuisine.

It offers a fly-fishing experience at 3 different fishing destinations, takes you to the “hidden gems” of Slovenia and sets a “triple challenge”. To catch 3 indigenous fish species within 3 days; the grayling in Kolpa River, the brown trout in Krka River and the marble trout in Soča River. Guests will have experienced guides at their disposal all the time and will be provided with accommodation and superb local culinary experiences. Transportation between fishing locations will also include a flight with an airplane on the route Novo mesto – Bovec, which will enable you to enjoy the green Slovene nature also from the bird’s-eye view.  The guest who successfully overcomes the “Triple Challenge” will receive a special prize and will be listed on the »wall of fame«.

Are you a blogger, journalist, or social media influencer? Let us know, what you can do to help us promote our product worldwide. We will select one or more of the best potential promoters to enjoy the product for free! Apply on: [email protected] and let us know who you are and why you are our best promoter.

The application deadline is 24.07.2020. For further information please contact us on: [email protected]



  • Participants of the contest guarantee the truthfulness of the data and information they provided.
  •  The organizer and the selected participant will mutually agree on the date of the implementation of Fish & Fly Trio.
  • Fish & Fly Trio product is taking place in Slovenia.  All of the costs of the implementation of the product are covered by the organizer, except for the arrival of the selected participant to Slovenia, which is organized by the selected participant.
  • The selected participant allows the publication of photos and videos produced at the Fish & Fly Trio implementation for the purpose of promoting Green Adventure and the Fish & Fly Trio product.
  • The selected participant guarantees to carry out the offered promotional activities in maximum 30 days after the implementation of the Fish & Fly Trio.


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