By joining the Green Scheme of Slovenian tourism and receiving the Slovenia Green certificate, the Novo mesto Green Adventure Tourist agency joins the very top of Slovenian tourist agencies that strive for green measures and development in the field of tourism. At the Green Adventure agency, we will continue to promote the development of sustainable tourism by offering active green experiences and thereby, together with guides, business partners and guests, have a positive impact on the natural environment, the local community and the economy.

Zelena shema slovenskega turizma

At Green Adventure, we have been designing and marketing our own high-quality active guided experiences in connection with natural beauty, the local environment, cuisine and hospitality since our foundation. Experiences we offer – Green River Kayaking, Fly-fishing Paradise, Vineyard eBiking, and many others – are intended for all nature lovers, guests do not need prior knowledge or equipment, as experienced guides take care of every detail. We carry out activities in small groups and thus offer boutique tourism with a high degree of personal approach to each guest.

Zelena shema slovenskega turizma

What is The Green Scheme of Slovenian Tourism?

The Green Scheme of Slovenian Tourism (GSST) is a tool developed at the national level and a certification programme that carries out the following tasks under the SLOVENIA GREEN umbrella brand:

  • brings together all efforts directed towards the sustainable development of tourism in Slovenia,
  • offers tools to destinations and service providers that enable them to evaluate and improve their sustainability endeavours
  • and promotes these green endeavours through the Slovenia Green brand.


The Green Adventure agency is the owner of many awards in Slovenia – the Snovalec 2020 (for the best tourist idea), Sejalec 2021 (for the best tourist product), and international awards as well – Big See Tourism Design Award Winner 2022 and Travelife Partner (for which it is mandatory to have more than 100 sustainability criteria). Our multiple award-winning product Fish & Fly Trio is included in the prestigious quality collection under the Slovenia Unique Experiences brand. To all the awarded titles, the Green Adventure agency adds the Slovenia Green certificate, which represents the highlight of ours efforts for responsible behavior and the development of sustainable tourism.

The Travelife Partner level award was received by Tourist agency Green Adventure. The award recognizes the long-term efforts of Green Adventure regarding sustainability and Corporate Social Responsibility.

Green Adventure complies with more than 100 criteria, related to an operator’s office management, product range, international business partners and customer information. The Travelife Partner level standard is covering the ISO 26000 Corporate Social Responsibility themes, including environment, biodiversity, human rights, and labour relation.

Green Adventure participates in the EU-funded SUSTOUR project that runs from 2020 – 2023 and aims to promote sustainability among the European tour operator sector through a business led approach. The project supports over 600 small and medium-sized enterprises from 35 European countries in improving their sustainability performance through training, coaching and peer-to-peer learning opportunities.

Mr. Naut Kusters, manager of Travelife for Tour Operators, “I am delighted to see that sustainability in the tour operator sector is obtaining momentum. The Partner award of Green Adventure will inspire other companies in Europe to follow the same path’.

About Travelife (

Travelife is a certification system, dedicated to achieving sustainable practices within the tourism industry.  It provides companies with realistic sustainability goals, tools and solutions to implement positive change within their businesses and supply chains. Travelife is managed by ABTA – The Travel Association in the UK – and by ECEAT Projects – a not-for-profit organisation based in The Netherlands. Travelife has two key focuses:

 Travelife for Tour operators and Travel agents:  the scheme provides online training and practical tools for sustainability management and certification. The training and online tools are suitable for tour operators and travel agencies of any size and cover all management aspects of the travel company business including office operations, the supply chain, destinations and consumers. Upon submitting a report in compliance with the Travelife standard (based on an independent onsite audit), the company can obtain the “Travelife Certified” status.

The Travelife standard for Tour operators and Travel agencies is based upon the full Corporate Social Responsibility themes, including labour conditions, human rights, environment, biodiversity and fair business practices. The management requirements are compatible with EMAS and ISO 14001. The system is supported by more than 35 national travel associations to further its implementation among members.